About Us


About Us – Alfa Rich

At Alfa Rich, we have been building trust and delivering high-quality products since 2001. Starting as a leader in the Romanian market, we have expanded our presence across the European Union and United Kingdom, offering premium products that meet global standards. Now, we are taking the next step in our journey with a new venture into the U.S. market, bringing our world-class food products to American consumers.

Leadership in Quality and Innovation

Alfa Rich is recognized for its commitment to quality in the food sector. With our trusted brands such as Sultan, Mamita, Rozina, and Sultanel, we specialize in the production of tomato paste, tomato sauce, ketchup, and mustard—products that stand out for their natural ingredients, healthy formulas, and additive-free production processes.

As the leading food brand in Romania, we’ve established a reputation for delivering exceptional quality. Our production processes are aligned with international standards, including ISO 9001:2015 for quality management and ISO 22000:2018 for food safety. We ensure that every product is safe, delicious, and meets the highest standards of quality.

Expanding Our Global Presence

Having built a strong foundation in Romania, we are proud to extend our reach to the European Union and United Kingdom, where our products are already well-established in local markets. As we expand further into the U.S., we remain focused on delivering the same commitment to quality and sustainability that has made us a trusted name across Europe.

Our global network enables us to meet increasing demand with efficiency, delivering products that meet the specific tastes and preferences of each market. From natural ingredients to fast and reliable delivery, we prioritize customer satisfaction and the development of lasting partnerships.

Commitment to Customer Satisfaction and Continuous Innovation

At Alfa Rich, our focus is on the needs of our customers. We continuously innovate to improve our product range, ensuring we offer the best solutions for our partners in every market. Our food products are made with only the finest natural ingredients and are free from unnecessary additives, giving consumers the trust and reliability they seek.

We are committed to meeting the growing demand for healthy, delicious, and reliable food products in America, Europe, and beyond. Our efficient logistics and fast delivery times ensure that we can meet the needs of large buyers and distributors with ease.

Why Choose Alfa Rich?

  • Market Leadership: The leading food brand in Romania, with strong presence in the European Union and United Kingdom.
  • Global Quality: Certified under ISO 9001 and ISO 22000 for quality and food safety.
  • Natural, Healthy Products: Additive-free, natural ingredients in all our products.
  • Reliable Distribution: Efficient logistics and fast delivery to meet global demand.
  • Customer-Focused: Dedicated to providing innovative, high-quality solutions for our partners. 

Alfa Rich has built a reputation as a trusted partner for retailers and distributors worldwide, thanks to our unwavering commitment to quality, sustainability, and customer satisfaction. With our innovative approach and customer-centric service, we continue to build trust in every market, offering premium and healthy food products. Partner with Alfa Rich and let's push the boundaries of food excellence together on a global scale.